SAY O is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality and an honest expression.

A heritage of unfaltering dedication to the perfection and progression of the design craft.

Simple principles guide us along in our ambition to create and deliver a collection that we believe will be the modern originals of tomorrow. Simple principles that honour outstanding quality through a careful selection of materials, functionality and attention to detail and innovation.

Say O was founded in 2009, by meeting the design student, Anders Berg at the Stockholm furniture Fair. He was exhibiting his graduate project, The Say O Lounge chair. This was the beginning and the base of the company.

The name SAY O comes directly from the Lounge chair as the designer said, it is a mouth saying “O”.


Best Architects in Scandinavia

The SAY O designs team consists of Petter Knudsen, Anders Berg and Steinar Hindenes (KBH). They are all educated from the Bergen Academy of Art and Design school.

KBH mainly works with furniture, product- and interior designs, but is also involved in a series of project based design initiatives. They aim to create material and production driven objects with a distinct character.

Far up in the high north in the Scandinavian Woods SAY O came to life to make the world more harmonic and beautiful.

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